Competitor monitoring
A weekly report on your competitors' moves, in the format you define.
Best for: hotels, gyms, restaurant chains, e-commerce categories with 5-15 visible competitors. Any business where rival ad copy, promos, and social moves should not be a surprise.
We watch your competitors' online presence and pull it into one weekly report: paid ads on Google and Meta, social-media activity and tone, shifts in reviews and ratings, changes to their offers and pricing pages. You see the moves before they show up in your own numbers.
Sources adapt to the industry. The principle holds: aggregate public competitor signals into one weekly report with recommendations, not a hundred browser tabs split across the team. We currently run this with the SmartHotel brand for hospitality, and the same mechanism extends to any vertical with a visible competitive set.